Bespoke Marketing Solutions

Marketing strategies and planned advertising campaigns  

Bespoke Marketing Solutions

Marketing strategies and planned advertising campaigns

Email marketing campaigns

For the majority of people, crowded email inboxes have become the norm. That’s why it is vital that the marketing messages that you’re sending to your customers not only stand out but relate to them too.

When carried out correctly, email campaigning is one of the most cost effective ways to promote your business and the products you sell. Timing, content and the correct recipients are essential for a successful campaign.

At AverDesign, we specialise in creating ideas and planning forthcoming campaigns. We then design and build the content for your mailing list. Don’t have a mailing list? This isn’t a problem as we have plenty of ideas on how to start setting one up.

Email marketing campaigns

For the majority of people, crowded email inboxes have become the norm. That’s why it is vital that the marketing messages that you’re sending to your customers not only stand out but relate to them too.

When carried out correctly, email campaigning is one of the most cost effective ways to promote your business and the products you sell. Timing, content and the correct recipients are essential for a successful campaign.

At AverDesign, we specialise in creating ideas and planning forthcoming campaigns. We then design and build the content for your mailing list. Don’t have a mailing list? This isn’t a problem as we have plenty of ideas on how to start setting one up.

You will be provided with amazing performance insights by our email campaign tools. We’ll tell you who opened it, how many times they opened it and which links they clicked on. Campaign emails are thoroughly tested and optimised before they are sent to your subscribers. Our performance tools ensure the email doesn’t arrive straight into a spam/trash folder.

We’ll work closely with you to create a campaign strategy for your business. Using our experience we will recommend the type of content to send, when to send it and who to send it to. In addition we will look at ways to expand your current subscriber list.

How it works

Initial set up:

Your brand / website will be complemented by a customised designed bespoke template. We then set up all the necessary technical details that are required for the campaign to run smoothly. This includes uploading the sender ID domain keys to show your emails are safe and not spam / junk mail. All future email campaigns are easier to create once the initial template has been designed.

Ongoing campaigns:

We will then work with you to organise the frequency of the campaigns. There are no rules, but for each business there are a number of different reasons to send out information. We will provide our knowledge to guide you to the correct amount, a lot depends on the type of product or service you offer.

Social media marketing

In business, social media marketing (SMM) is used to market products, build brand awareness, connect to current customers and generate new business.

According to GoodFirms, almost 67% would unfollow a brand if they were receiving irrelevant content. They also found that 41.5% would unfollow if they received too many promotional messages. These statistics alone indicate the importance of sending relevant content at a controlled balanced level.

There are of course many social media platforms to promote your business but that doesn’t mean you need to advertise on all of them. At AverDesign we will analyse your target audience and suit your business to the correct social media platforms.

Social media marketing

In business, social media marketing (SMM) is used to market products, build brand awareness, connect to current customers and generate new business.

According to GoodFirms, almost 67% would unfollow a brand if they were receiving irrelevant content. They also found that 41.5% would unfollow if they received too many promotional messages. These statistics alone indicate the importance of sending relevant content at a controlled balanced level.

There are of course many social media platforms to promote your business but that doesn’t mean you need to advertise on all of them. At AverDesign we will analyse your target audience and suit your business to the correct social media platforms.

The top reasons a brand gets unfollowed on social media
No longer interested 79%
Irrelevant content to the brand 67%
Too many posts 41%
Inappropriate posts 39%
Lack of engagement 37%
False information 13%
Too many posts 12%
Poor quality of products 11%

Stats by GoodFirms

What’s next?

Set up package:

We can set up your business with three of the most suited platforms for your brand. This includes designing the layout, adding the business logo, adding business details and linking it to your company website.

Campaign Package:

We plan a SMM campaign that assesses when messages should be delivered. Either weekly, monthly, certain seasonal times or to promote a product. Finally we design it and post it to the your subscribers.

Package cost:

We offer a set up package, a campaign package or a combined inclusive package. The platforms are all different so therefore the cost of the packages may vary slightly. See our price list for more information.

Promotional material

Advertising through promotional products such as brochures and leaflets are a fantastic, cost effective way to reach out to new clients. A clear message combined with attractive design can have a very powerful impact.

We can offer you a range of bespoke, high quality, eye catching design services for your brand and business.

In the digital age we live in, the more conventional method of advertising definitely still has a very big part to play. It’s safe to say that online marketing growth continues at a steady rate. Despite this, many people still certainly enjoy reading through printed material. Another key point is that some specific areas of business, offline brochures and leaflets etc. are still a necessity.

We can provide your business or project with:

Newsletter Design
Brochure Design
Catalogue Design
Flyers / Leaflet Design
Poster Design
Menu Design